Revenue infrastructure
Lead routing, CRM logic, follow-up, and attribution that does not drop opportunities.
Systems that hold.
I help founders and small teams fix messy lead, sales, reporting, and operations systems — with automation, AI workflows, CRM logic, and internal tools you can maintain.
Systems first Map the flow, then pick tools.
Ops-ready Built for handoffs, owners, and failure modes.
AI on purpose Where it helps — rules where it must be reliable.
You own it Visible logic, docs, and handoff.
What I build
Usually the gap is not one missing Zap. It is routing, CRM, follow-up, reporting, and what happens between tools and people.
AI workflows
Classification, enrichment, drafting, and human-in-the-loop steps inside real processes.
Automation
n8n, Zapier, Make, APIs, webhooks, and alerts across the stack you already use.
Reporting
Pipelines and views operators actually use — not dashboard theater.
Internal tools
Lightweight admin surfaces when SaaS does not match how you work.
Work
Selected systems in production — architecture, integrations, and operator-facing workflows.
Commerce Agent Console
Multi-agent console for Shopify, Meta, creative, and ops in one panel.
Case study →Approach
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Diagnose
Where data enters, where it breaks, and what work exists only because the system failed.
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Map
Owners, decisions, and failure points — before buying tools or writing automations.
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Build
Automations and tooling with clear inputs, outputs, and fallbacks.
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Stabilize
Monitoring and handoff so it survives after launch week.
About
I'm Peter Prochazka. I work with founders, operators, and agencies on systems that connect marketing, sales, and operations — not single-tool installs.
The useful skill is seeing how parts connect: where leads stall, where reporting lies, and where a human is compensating for a broken handoff.
Want a second set of eyes on your stack?
Book a teardown. We map what you have, where it breaks, and what is worth fixing first.